Pursuant to section 162A of the Fair Trading Act 1999 the Director of Consumer Affairs Victoria has issued the following warning to the public:

The Director of Consumer Affairs warns Victorian consumers about the activities of EUROPEAN LAND SALES PARTNERSHIP, also known as EUROPEAN LAND SALES AUSTRALIA, ELS AUSTRALIA and EUROPEAN LAND SALES.

The business, operated by UK-based partner STEPHEN CLEEVE purchases tracts of rural land in England and then on-sells small plots of that land to Australian consumers. Sales are promoted on the basis that the market value of the individual plots will appreciate considerably once permission to construct housing on the land is granted. The business also claims to have a proven "track record" in securing residential planning permission.

Consumer Affairs Victoria is of the view that European Land Sales Partnership grossly misrepresents the likelihood of planning permission being granted and its experience and skill in obtaining such permission. To date, planning permission has not been granted in respect of any of the tracts of land sold or promoted by the business to Australian consumers.

(Via Consumer Affairs Victoria Resource Centre.
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